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People from diverse creative backgrounds, spanning advertising, content, PR, media, strategy and production can sit together and reap the benefits of what The Beyond Collective calls ‘the atomic soup effect – that magical thing that happens when you throw diverse people from diverse backgrounds together.’
In total, there will be 50 desks which will accommodate a team of up to 100 people – a ratio based on the agency’s projected occupancy rate of 50% of the workforce on any given day.
ArchitectAHMM/ Jackdaw Studio
The design challenge for this new state of the art headquarters at 87 Weston Street, Bermondsey was to create an open, collaborative and fluid working environment. The use of glass partitions was a key part of keeping the space open and light. The new workspace – which will be the home for all companies within The Beyond Collective, including creative agency Above+Beyond and media agency Yonder has been optimised for hot desking.
The new space is within the Bermondsey Street Conservation Area. Designed by Stirling Prize-winning architects Allford Hall Monaghan Morris in collaboration with developer Solidspace. It has a distinctive stepped exterior designed to reflect and complement the disparate architectural styles and scales of its neighbouring buildings.
Inside, a three-D structural form lights the space in a cathedral-like way. The office occupies a 4,700 sq ft area with a striking 4.5m high ceiling. The design of the space references the simplicity of the site’s original industrial building and was conceived to provide an inspiring backdrop for the staff to realise their full creative potential. Reflecting the industrial design, Optima’s 117 Plus Shoreditch Edition glazed partitions divide the space utilising Edge Symmetry pivoting doors and Kinetic sliding doors. The structural integrity of the glass is maintained as the slimline aluminium framework is bonded to the glass rather than creating panels. This ensures maximum acoustic performance.
Interior design was by full-service interior design studio Jackdaw Studio. Dividing the space into support spaces and work hall allows the use of the area to be as collaborative as possible. Work tables that echo the wedge shape of the building are positioned within the main space and walkways at either side drive footfall down two pathways encouraging serendipitous encounters. ‘The Perch’, a bespoke shared work table, is available for gatherings and two immense review walls provide the final flourish. The eating area tables are repositioned when a board meeting is called.
The Beyond Collective is a micro-network of specialist companies, unified around the common goal of helping clients grow their brands in the age of the audience. they are home to creative entrepreneurs from the worlds of film, music, brand, media, PR, production and advertising, working collaboratively and independently on a diverse range of client business challenges. The new home, in Bermondsey, is a purpose-built, creative space that fosters collaboration, co-creation and open-thinking across teams, disciplines, companies, and clients.