Job Vacancies

PURPOSE

The core purpose of the marketing and communications team is to help convince our international customers and prospects we’re the best choice for their needs. This should be done through engaging and innovative creative, that understands varied customer motivations and aligns to brand.

The regions we support directly are the UK, USA, Middle East and Australia. Other areas such as Europe, India and Singapore we will support indirectly through our reseller channels.

The Digital Marketing Executive will assist the Head of Marketing with executing the global marketing plan. You will bring a fresh perspective and new ideas to help maintain market relevance when planning and executing tactical activities.

Note – We are at an exciting stage of growth, with major marketing projects already underway. You will play a crucial role in the successful execution of our strategy and for the right candidate, there is significant opportunity for personal growth and career development.

KEY RESPONSIBILITIES

To devise and execute digital marketing activities that achieve company objectives and maximise profitable sales within agreed budgets globally.

DUTIES

Website Management & Optimisation – Working independently and with our agencies, you will own day to day management of our websites ensuring the content is up to date and pages are performing.
• Working with our creatives, you will create new and enhance existing webpages to ensure they meet customer needs fully and stay on brand.
• Evaluate pages against benchmarks for traffic, page quality and relevance.
• You will suggest and propose content needs in line with agreed objectives.
• Flag any anomalies and rectify as appropriate.
• You will manage ongoing customer accounts / sign ups and assist with any queries related to the website internally and externally.
• UGC & Social Profiles – work with our creatives to develop and enhance all social platforms

SEO & SEM – Working independently and with our agencies, you will ensure all online activity is performing and that we rank consistently in all regions. This aspect of the tole will cover traditional SEO/SEM, social search and AI search.
• Work with our web developers/agencies to ensure effective page coding for SEO factors.
• Identify key search terms and ensure that websites across the business rank highly.
• Maintain knowledge of the developing SEO landscape and share insights.
• Identify improvements to copy and content for enhanced page ranking.
• Ensure all content is appropriately titled and labelled for SEO purposes.

Email Marketing – Email is still an effective tool within our sector and especially in the US. You will work with the creative team to execute timely and engaging email marketing campaigns.
• Plan, schedule and execute our internal and external email campaigns to meet our objectives.
• Ensure all copy is appropriate for our campaign and advise on improvements to word count, subject lines, headers and so on.
• Ensure our templates are effective in terms of customer engagement as well as successful inbox deliveries.
• Maintain all customer data lists and update as necessary.
• Report of campaign effectiveness and share findings with team for continual improvement.

PPC & Social Ads – Part of your role will be executing digital marketing campaigns, whether launching a new product or pushing a particular theme or event. You will be required to monitor these campaigns and suggest improvements as they run.
• Plan and execute paid for PPC/social ads that ensure the most effective use of budget.
• Keep up to date with changes and advise accordingly.
• Report on ROI and effectiveness.

Competitor Analysis – From a digital perspective, you will develop a detailed understanding of the competitive landscape and devise strategies to maintain and enhance our brand positioning online. This is particularly important for our US division ‘PurOptima’.
• Maintain visibility of our competitors’ online activities and share findings with the team.
• Investigate ‘paid for’ channels used and advise on effectiveness / value.
• Develop US competitor intelligence in conjunction with the US Country Manager.
• Develop other country competitor intelligence as needed.

UGC & Socials – Our social profiles are an important channel for our marcoms activities. Part of your role will be to analyse the platforms in general and make recommendations on our activities and which channels to focus on.
• Agree KPIs and create monthly reports that share analysis of our performance.
• Keep tabs on competitor, partner, reseller and key customer social profiles / Optima mentions.

Digital Analysis & Reporting – Working independently and with our agencies, you will own day to day management of our websites ensuring the content is up to date and pages are performing.
• Training team members where appropriate in Google Analytics/ PPC etc.
• Flag website and general digital marketing needs to help achieve our objectives.
• Identifying trends and compiling statistics from Google Analytics and other data sources.
• Making recommendations for conversion rate optimisation (CRO).
• Research industry changes (digital developments), customer and competitor activities.
• Analyse all active social platforms and suggest content and behavioural improvements.
• Create and publish a monthly report on all findings for ongoing improvements.

HEALTH, SAFETY, QUALITY AND ENVIRONMENTAL

• Be aware of and work in accordance with the HSQE Management System.
• Act in a safe manner and not in a way to put any individual or yourself at risk of injury or ill-
health.
• Be aware of your responsibilities to meet the company’s HSQE objectives.

PERSON SPECIFICATION

• A self-starter who’s passionate about digital marketing trends.
• A proactive problem solver with a keen eye for detail and pattern recognition.
• Enjoys being an active member of a team and sharing knowledge.
• Commercially minded, who thrives on challenges and takes the initiative.

SKILLS & EXPERIENCE

• Minimum 12 months experience in a PPC/SEO/digital role.
• A creative thinker who can put together innovative campaigns and loves working as part of a team.
• An enthusiastic, positive, and proactive attitude.
• Strong communication, presentation and people skills
• Desirable working knowledge of PPT/ Excel/ Word/ Outlook
• Ideally educated to degree level in a relevant subject such as marketing, communications, or English with significant experience of working in a digital marketing role.
• Significant advantage to have knowledge of implementing campaigns in US or specific geo-targeting experience.

UK only applicants please.

It is preferable for candidates to live within a commutable distance to our head office in High Wycombe, flexible working will be considered for the right candidate.

Hours: Monday to Friday 8.30am – 5.30pm (40 hours per week).

Our benefits include:
25 days holiday (with long service increases)
Access to private medical cover*
Pension contribution*
Cycle to work scheme*
Access to employee assistance programme with excellent wellbeing benefits.
*Subject to a successful probation period.

To apply, please email a copy of your CV along with a covering email to HR@OptimaSystems.com